Do you have an elevator pitch?

Image by maya picture at FreeDigitalPhotos.net

Image by maya picture at FreeDigitalPhotos.net

I recently signed up for Daren Rowse’s (ProBlogger) Build a Better Blog Challenge.  The challenge for Day 1 was to write an elevator pitch.  You know, if you and I were in an elevator and you turned to me and said: “So, what do you do for a living?”.  The results of this exercise would be what I would tell you.

 

What does this have to do with you, you may think?  As part of an article I’m writing I approached about 7 companies to tell me about their company in about 100 words.  1 responded within a few hours with their blurb, 2 more in the next few hours and two said they’d get back to me and haven’t (more than 48 hours).  2 haven’t responded at all.

 

My point is:  How can you not have a short concise description of what you or your company actually does?  And if you don’t have such a description, what are you waiting for?

 

Getting back on track, here’s my elevator pitch:

“I specialize in providing web content that is informative and to the point. My mission is to save people from having to trawl through pages and pages of boring text only to wonder at the end what it was actually about. I’d like nothing more than to make sure this doesn’t happen to your readers. To not only relay your message or information to your readers, but to do so in an entertaining, informative fashion.”

 

Comments, please!  Oh, and feel free to post your elevator pitch so we can all see how it should be done.

 

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Comments

  1. Hey Anton! Great post. People often forget this simple project. My past employer (I know work for myself) it took us days to come up with what we do. I remember sitting in a room getting lunch and just brainstorming. As the marketing manager I knew how important it was, but felt like because of the company and our target customers it needed to come from our CEO.

    My elevator pitch is short and sweet: I teach people how to create, promote, and optimize WordPress websites.

    I think that says it all!

    Chris

  2. I like to think of an elevator pitch as the back of a book. It should definitely create interest and communicate concisely, but I also think that a good bit of abeyance is also important. What I mean by this, is that when we deliver an elevator pitch to someone, at the end, they should want to know more, and follow up. They should have the feeling that there is potential, and even if they don’t offer what you’re looking for, they are intrigued enough to continue paying attention in their own way.

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